Ivonne Azurdia

Winner of Red Dot Award

Copywriter + VO
The world has more to teach than you know.
New York Times in Education needed a serious revamp in order to convince University administrators to invest in the importance of their publication within curriculums. We gave it to them.

Four brands. One parent company. Four voices that couldn't sound alike.

I wrote social for Hanes, Maidenform, Bali, and Playtex, four intimates and apparel brands under one roof, each with its own voice. The true craft wasn't writing captions, but holding four distinct voices in my head at once without letting them blur.

Creative Director / Copywriter (3 years)

Started right before the pandemic and served as lead copywriter and then full time Creative Director. Helped to craft three successful digital campaigns and continuous internal and consumer communications. Even with physical gym spaces rendered inaccessible, the spirit of fitness and community was kept alive. We not only maintained but augmented gym memberships, all thanks to our always-on digital content.

Creative Director, Copywriter, Concept

Simplicity never looked this good.

Bugaboo approached us to create a sleek campaign for their new Track Collection. They wanted something that showed off the style and color without losing the importance of the safety features. We merged the two using clever copy and clean design.

Associate Creative Director / Script copywriter

You don't have to wait for special dinners to make all dinners special.
Sister Schubert's is a southern, home-baked, flash-frozen roll company who brings families back to the table. Known mainly for special occasion dinners they wanted to widen their usage occasion.

ACD/Copy

We make dinner easy.

Marzetti wanted to promote their various products in one place. We wanted to make it a functional place too. The result? A recipe website that incorporates what you have on hand, what cuisine you crave, along with how much time you want to spend and offers up dinner recipes using at least one of Marzetti’s products in each. A win for them and a win for weary moms (or dads) everywhere.

Associate Creative Director/ Script Copywriter 

Breaking Bread Without Knives and Crumbs is Breaking News!
New York Bakery wanted to launch their newest product, Bake & Break Garlic Bread, in an unconventional way to grab attention. So we mixed their RTB's with sketch comedy and unleashed it on the millennial set through social media.

Creative Director/ Ideation/ Copywriter / Tone & Style Development

Never just a party, always a Soireé
Cointreau wanted to reposition their brand as the creative partner for anyone who wants to entertain in style, elevating the brand and propelling it into the mindset of at home hosts.

Creative Director

Independent Spirits, United in Craft
Mount Gay is the oldest existing brand of rum in the world. They wanted to place Black Barrel in the hands of discerning millennial males with an interest in craft cocktails and being in-the-know.

Associate Creative Director, Ideation,
Conception + Hype Film Script + Copywriting

Mixhibit your story, together.
Smirnoff recognized that their users along with their friends were constantly posting those experiences on disparate social networks where the result didn’t tell the whole story—from everyone’s perspective. Life isn’t static and the way you relive it shouldn’t be either. The solution? Mixhibit. A mobile app that aggregates the photos, tweets, and check-ins that users and their friends are posting on their social networks and turns them into a custom music video to share. 

Copywriter; Ideation + Storyline
Valentine's Day isn't just for lovers.
Snuggle Bear was going to take over Times Square on Valentine's Day. Our client had a whole bunch of footage but no clue how to maximize it. We created a storyline, edited some adorable videos, and dispersed snuggly cuteness all over Facebook leading up to the event. The following year Snuggle took New York.

PITCH WORK - Simple wanted a unique way to speak to the women of the US about their sensitive skin care brand. We proposed a few options. With one true winner. (In my opinion)

Role: Copy, Ideation, Ryan Gosling anecdotes

Concept + Copy

Cannabis Testers Wanted
Wowee, a cannabis-friendly resource, wanted to recruit cannabis-curious suburbanites to their channels. We created a social campaign that gave them a gateway into that community.